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Regulatory ComplianceABMEDIUM

Under RECA rules, what advertising standards must Alberta real estate professionals follow?

Correct Answer

C) All advertising must name the brokerage, not mislead, identify the advertiser as licensed, and be brokerage-authorized

RECA requires that all advertising by real estate professionals be truthful, not misleading, and include the brokerage name. Associates cannot advertise independently without brokerage identification and approval. These rules apply to all forms of advertising including print, online, social media, and signage. Violations of advertising standards can result in disciplinary action.

Answer Options
A
There are no advertising standards for real estate in Alberta
B
Only print advertising is regulated; online advertising has no rules
C
All advertising must name the brokerage, not mislead, identify the advertiser as licensed, and be brokerage-authorized
D
Associates may advertise using only their personal name without brokerage identification, provided they are licensed by RECA

Why This Is the Correct Answer

Under RECA rules, all advertising must include the brokerage name, must not be misleading, and must clearly identify the advertiser as a licensed professional. The brokerage must approve or authorize advertising by associates. These standards apply to all forms of advertising including print, online, social media, and signage. Violations can result in disciplinary action.

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Key Terms

advertising standardsbrokerage nameRECA rulesall media
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