Under RECA rules, what advertising standards must Alberta real estate professionals follow?
Correct Answer
B) All advertising must include the brokerage name, not be misleading, and clearly identify the advertiser as a licensed professional; the brokerage must approve or authorize advertising by associates
RECA requires that all advertising by real estate professionals be truthful, not misleading, and include the brokerage name. Associates cannot advertise independently without brokerage identification and approval. These rules apply to all forms of advertising including print, online, social media, and signage. Violations of advertising standards can result in disciplinary action.
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