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Property MarketingAdvertising_regulationsMEDIUM

Which statement about property advertising compliance is correct under Australian Consumer Law?

Correct Answer

A) Claims in an advertisement must be accurate and able to be backed by evidence

Under Australian Consumer Law, all representations in property advertisements must be truthful and able to be substantiated with evidence. This includes price guidance, property features, and any claims about the property's attributes or market position.

Answer Options
A
Claims in an advertisement must be accurate and able to be backed by evidence
B
Calling a property a 'bargain' needs no support if it is the agent's opinion
C
Price estimates are opinions and so are exempt from the misleading conduct rules
D
Any comparison with other properties in an advertisement is always prohibited

Why This Is the Correct Answer

The Australian Consumer Law treats any representation in an advertisement, including opinions and price estimates, as misleading if it lacks a reasonable basis. Agents therefore need to be able to back every claim with evidence before it is published.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

Australian Consumer Lawsubstantiationmisleading conductadvertising complianceACCC
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