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Property MarketingUnderquoting_legislationMEDIUM

What constitutes underquoting in property marketing?

Correct Answer

B) Quoting a price the agent does not reasonably believe the property will sell for.

Underquoting occurs when an agent quotes a price or price range that they do not reasonably believe the property will sell for, regardless of the specific percentage difference. This practice misleads buyers about the true market value.

Answer Options
A
Advertising a price more than 10% below the agent's estimated selling range.
B
Quoting a price the agent does not reasonably believe the property will sell for.
C
Setting a vendor's reserve that the agent privately considers too optimistic.
D
Giving different buyers different price information at different times during the same campaign.

Why This Is the Correct Answer

Underquoting is quoting or advertising a price the agent does not reasonably believe the property will sell for. The test is the agent's genuine, evidence-based estimate, not a percentage.

Why the Other Options Are Wrong

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Key Terms:

underquotingreasonable beliefmisleading conductproperty marketingconsumer protection
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