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Property MarketingUnderquoting_legislationMEDIUM

What constitutes underquoting in property marketing?

Correct Answer

B) Quoting a price or range that the agent does not reasonably believe the property will sell for

Underquoting occurs when an agent quotes a price or price range that they do not reasonably believe the property will sell for, regardless of the specific percentage difference. This practice misleads buyers about the true market value.

Answer Options
A
Advertising a property price that is more than 10% below the agent's estimated selling range
B
Quoting a price or range that the agent does not reasonably believe the property will sell for
C
Setting a reserve price higher than the advertised range
D
Providing different price estimates to different potential buyers

Why This Is the Correct Answer

Underquoting occurs when an agent quotes a price or price range that they do not reasonably believe the property will sell for, regardless of the specific percentage difference. This practice misleads buyers about the true market value.

About Property Marketing & Sales

Marketing methods, auction process, private treaty, expressions of interest, and advertising regulations.

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