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Property MarketingAdvertising RegulationsHARD

A real estate agent advertises a property with multiple price indicators across different platforms: '$600,000+' on the website, '$550,000 - $600,000' in print advertising, and verbally tells prospective buyers 'around $650,000'. Which statement best describes this situation?

Correct Answer

B) This represents inconsistent advertising that may breach consumer protection laws

Inconsistent price advertising across different platforms constitutes misleading and deceptive conduct under Australian Consumer Law and state-based real estate regulations. All advertising and verbal representations must be consistent and based on reasonable market evidence to ensure consumers are not misled about the property's value.

Answer Options
A
This is acceptable as long as one price guide is accurate
B
This represents inconsistent advertising that may breach consumer protection laws
C
This is a legitimate strategy to attract a wider range of buyers
D
This is only problematic if the property sells outside the quoted ranges

Why This Is the Correct Answer

Inconsistent price advertising across different platforms constitutes misleading and deceptive conduct under Australian Consumer Law and state-based real estate regulations. All advertising and verbal representations must be consistent and based on reasonable market evidence to ensure consumers are not misled about the property's value.

About Property Marketing & Sales

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