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Property MarketingUnderquoting LegislationMEDIUM

A property is advertised with a price guide of '$800,000 - $850,000' but the reserve price is set at $920,000. What issue does this create?

Correct Answer

A) Likely underquoting, since the reserve sits well above the advertised range.

This is a clear case of underquoting, where the advertised price guide significantly understates the vendor's true price expectations as evidenced by the reserve price. This misleads potential buyers and violates consumer protection legislation.

Answer Options
A
Likely underquoting, since the reserve sits well above the advertised range.
B
Compliant, because a price guide is only an estimate and can differ from the reserve.
C
An issue only if the property eventually sells for more than $850,000.
D
Acceptable, provided the vendor has agreed in writing to the advertised guide.

Why This Is the Correct Answer

A reserve of $920,000 means the vendor will not sell within the advertised $800,000 to $850,000 range. Advertising that range tells buyers something the agent knows is untrue, which is underquoting.

Why the Other Options Are Wrong

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Related Topics & Key Terms

Key Terms:

underquotingreserve priceprice guideAustralian Consumer Lawmisleading advertising
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