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Property MarketingUnderquoting LegislationMEDIUM

A property is advertised as 'Offers Over $800,000' but sells at auction for $950,000. The reserve price was set at $900,000. What is the most likely issue with this marketing approach?

Correct Answer

D) The advertised price was likely misleading, sitting well below the vendor's reserve.

Advertising 'Offers Over $800,000' when the vendor would not sell below $900,000 understates the vendor's expectations. NSW and Victoria have specific underquoting laws against advertising below the agent's estimate or the seller's asking price, and everywhere the Australian Consumer Law's ban on misleading conduct applies. The $950,000 sale simply confirms how far the advertising was from reality.

Answer Options
A
The reserve was set too far above the advertised price for the auction to proceed.
B
The sale price exceeded a legal cap on how far a sale may exceed the advertised price.
C
Properties going to auction are never allowed to use 'offers over' in their advertising.
D
The advertised price was likely misleading, sitting well below the vendor's reserve.

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Related Topics & Key Terms

Key Terms:

underquotingmisleading advertisingAustralian Consumer Lawreserve priceauction marketing
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