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Property MarketingSAHARD

In SA, what constitutes 'bait advertising' in real estate and what are the legal consequences?

Correct Answer

B) Advertising a property at a price the vendor has no intention of accepting, to attract buyer enquiries; it is a breach of Australian Consumer Law carrying civil penalties

Bait advertising involves marketing a property at a price the vendor has no genuine intention of accepting, designed to lure buyers. This is a breach of the Australian Consumer Law and can result in significant civil penalties and disciplinary action.

Answer Options
A
Advertising a property that has already been sold to drive enquiries; it is legal if the ad is removed within 24 hours
B
Advertising a property at a price the vendor has no intention of accepting, to attract buyer enquiries; it is a breach of Australian Consumer Law carrying civil penalties
C
Advertising multiple properties in a single advertisement; it is legal in all circumstances
D
Using a celebrity endorsement; it requires CBS approval

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Related Topics & Key Terms

Key Terms:

bait advertisingdeceptive pricingAustralian Consumer Law
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