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ComplianceFair Trading Actlevel4EASY

Under the Fair Trading Act 1986, which statement about advertising property prices is correct?

Correct Answer

B) All advertised prices must have a reasonable basis and not be misleading

The Fair Trading Act requires that all representations about price, including estimates and ranges, must have a reasonable basis and not be misleading or deceptive. Agents must be able to justify their pricing representations with supporting evidence.

Answer Options
A
Price estimates can be based on the agent's personal opinion without supporting evidence
B
All advertised prices must have a reasonable basis and not be misleading
C
Auction properties are exempt from fair trading requirements
D
Price ranges can be as wide as the agent chooses without restriction

Why This Is the Correct Answer

Option B correctly states the fundamental requirement under the Fair Trading Act 1986 that all price representations must have a reasonable basis and not be misleading or deceptive. This applies to all forms of price advertising including estimates, ranges, and auction guides. Agents must be able to justify their pricing with supporting evidence such as comparable sales data, recent valuations, or professional market analysis. This requirement protects consumers from misleading information and maintains market integrity.

Why the Other Options Are Wrong

Option C: Auction properties are exempt from fair trading requirements

This is incorrect because the Fair Trading Act 1986 applies to all commercial conduct including auction properties. There are no exemptions for auction properties from fair trading requirements. Auction price guides and estimates must still have a reasonable basis and not be misleading, just like any other price representation in real estate advertising.

Option D: Price ranges can be as wide as the agent chooses without restriction

This is wrong because price ranges cannot be arbitrarily wide without restriction. Under the Fair Trading Act, even price ranges must have a reasonable basis and not be misleading. Excessively wide ranges that don't reflect genuine market expectations could be considered misleading or deceptive conduct, particularly if they're designed to attract buyers outside the realistic price bracket.

Deep Analysis of This Compliance Question

This question tests understanding of the Fair Trading Act 1986's application to real estate advertising, specifically price representations. The Act prohibits misleading or deceptive conduct in trade, which extends to all property price advertising including estimates, ranges, and auction guides. This principle is fundamental to consumer protection and market integrity in New Zealand real estate. The requirement for reasonable basis ensures agents cannot make arbitrary price claims that could mislead buyers or sellers. This connects to broader professional conduct standards under the Real Estate Agents Act 2008, where agents must act with care, skill, and diligence. Understanding this principle is crucial as price misrepresentation can lead to Fair Trading Act prosecutions, professional disciplinary action, and civil liability. The reasonable basis requirement means agents must have supporting evidence such as comparable sales, valuations, or market analysis to justify their price representations.

Background Knowledge for Compliance

The Fair Trading Act 1986 prohibits misleading or deceptive conduct in trade, including real estate transactions. All price representations - whether estimates, ranges, or auction guides - must have a reasonable basis supported by evidence like comparable sales, valuations, or market analysis. This requirement protects consumers and maintains market integrity. The Act works alongside the Real Estate Agents Act 2008, which requires agents to act with care, skill, and diligence. Breaches can result in Commerce Commission prosecution, professional disciplinary action, and civil liability. The 'reasonable basis' test is objective - agents must demonstrate their pricing is justified by credible market evidence.

Memory Technique

Remember BEAR: Basis (reasonable), Evidence (supporting data), Accurate (not misleading), Reliable (justifiable). Just like a bear needs solid ground to stand on, all price representations need solid evidence to stand on under the Fair Trading Act.

When you see questions about price advertising or Fair Trading Act compliance, think BEAR. Ask yourself: does this pricing have a reasonable Basis with supporting Evidence that's Accurate and Reliable? If any element is missing, it likely violates the Act.

Exam Tip for Compliance

Look for keywords like 'reasonable basis' and 'supporting evidence' in Fair Trading Act questions. Remember that NO property advertising is exempt from these requirements - all price representations must be justifiable with evidence.

Real World Application in Compliance

An agent advertises a property with a price estimate of $800,000-$900,000 based solely on the vendor's wishes, without checking recent comparable sales. Three similar properties in the street sold for $650,000-$680,000 in the past six months. This price range lacks reasonable basis and could mislead buyers into thinking the property is worth significantly more than market evidence suggests. The agent could face Fair Trading Act prosecution and professional disciplinary action for this misleading representation.

Common Mistakes to Avoid on Compliance Questions

  • Thinking auction properties are exempt from Fair Trading Act requirements
  • Believing agent's personal opinion alone constitutes reasonable basis
  • Assuming price ranges can be arbitrarily wide without supporting evidence

Related Topics & Key Terms

Key Terms:

Fair Trading Act 1986reasonable basismisleading conductprice representationssupporting evidence
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