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LLQP Life Insurance · Component 3.2 · 25% of the exam

A client asks an agent to recommend an insurer solely on the basis of the lowest premium. The agent should also weigh:

  • AThe agent's convenience in placing the business, since a smooth process benefits the client as well as the agent
  • BThe insurer's logo and brand recognition, since a well-known insurer is more likely to be trusted by the beneficiaries
  • The insurer's financial strength, contract guarantees, service and claims reputation, and product features
  • DNothing else, since the client has asked for the lowest premium and the agent's role is to find it

Correct answer: C) The insurer's financial strength, contract guarantees, service and claims reputation, and product features

Price matters, but a life policy is a promise that may be tested forty years from now. Assuris protection limits are a backstop, not a substitute for choosing a sound insurer with clear contract terms.

Why the other options are wrong

  • AThe agent's convenience is not the client's interest.
  • BBranding is irrelevant.
  • DPrice alone ignores what the client is buying.

Exam tip

Compare price alongside strength, guarantees, definitions and service.

Common mistake

Recommending the cheapest quote without reading the contract terms.

What this tests

CISRO competency component 3.2 — Implement a recommendation adapted to the client's needs and situation — which is weighted at 25% of the Life Insurance module. Written against the published curriculum.

More from component 3

Practice the whole Life Insurance module

Timed sets weighted like the exam, and review of every question you miss. Free to start.