Global Strategy and Leadership video lessons

4 short animated lessons for the CPA Australia Global Strategy and Leadership exam, each built around one case or one exam question. 1 is free to watch without an account; every lesson has its full transcript on its page.

About the Global Strategy and Leadership exam: format, module weights and sample questions

Module 2: Understanding the external environment

15% of the exam

1:30
Episode 1
Outside In: PESTEL and Five Forces
Two rings around one brewery: PESTEL forces that hit every firm, and the five forces that set an industry's profit. How to tell which ring a fact belongs in.
Free to watch

Module 3: Understanding the internal environment

15% of the exam

1:47
Episode 3
Four Resources, One Advantage
Barney's VRIO on four winery resources: two buy only parity, an expiring patent gives a temporary edge, and one old vineyard passes all four questions.
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Module 5: Strategy development

15% of the exam

1:19
Episode 2
Four Rules, Four Answers
Four plant options and no probabilities. Maximin, maximax, averages and minimax regret each pick a different plant; only one answers the question.
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Module 6: Strategy implementation

15% of the exam

2:09
Episode 4
Eight Stages at Bilby Telecom
A fictional telco moves customer service into an app, one Kotter stage at a time: urgency to culture, why declaring victory too soon fails, and Lewin's refreezing.
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Modules without a lesson yet

Module 1: An introduction to strategy and leadership · 10%Practice questions
Module 4: Product, service and market development · 15%Practice questions
Module 7: Strategy and leadership for emerging business models · 15%Practice questions

Global Strategy and Leadership video lessons

Module 2: Understanding the external environment

Outside In: PESTEL and Five Forces

Module 3: Understanding the internal environment

Four Resources, One Advantage

Module 5: Strategy development

Four Rules, Four Answers

Module 6: Strategy implementation

Eight Stages at Bilby Telecom

Modules without a lesson yet